Graduates prioritise progression opportunities over salary or work-life balance when choosing a career, according to a survey carried out by graduate jobs forum WikiJob.
WikiJob polled 1,000 of its forum users, all of whom are graduate jobseekers, and found more than half of them (58%) cited career progression as the most important factor when considering where to apply for a graduate role. Only 18% of respondents said they were most motivated by the salary package on offer.
According to WikiJob, the survey findings correlate with those from EY’s annual graduate survey published in March, which saw salary drop from first priority for the first time, falling to fifth on the list, with training and development taking the top spot.
Commenting on the findings, James Rice, head of digital Marketing at WikiJob, said: “This survey demonstrates that graduates are becoming more long-term when appraising graduate schemes. Whereas once the golden hello and remuneration package was the key factor, today’s graduates are asking: how much will this company invest in me? How will they help me get to where I want to be in ten years’ time?
“One aspect of the findings that surprised us was the low priority given to company ethics and CSR, cited by only four per cent of respondents. Although graduates consistently cite a company’s ethos as important to them, it would seem that’s not enough to dissuade them from applying if the progression opportunities look sufficiently appealing.”
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